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Social Media Measurement for Beginners

February 25, 2009

For the most part, we all know what social media technologies, like blogs, podcasts, etc., are. But did you know that they could do many new tasks for corporations like reaching new customers or engaging them in dialogues with their stakeholders. They also can provide many new sources of information regarding a company’s image online. But how is this done? How can information from so many sources be channeled into one coherent message?

Well, there are several companies out there devoted to determining what the effect some of these social media technologies are and work to collect and analyze data on behalf of companies. I will use this blog to discuss not only who some of these companies are and how they work to measure social media effectiveness but also what is social media effectiveness and how it can be measured.

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