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March 11, 2009

Quite simply probably one of the most effective social media measurement tools out there is Radian6. Their goal is to take all the information out there that is being said about a company’s brand puts all this information on a platform that let’s you “listen, share, learn, and engage”.  Their company provides a lot of features for a company using social media to be able to measure what is being said about them.

Not only does Radian6 have daily searches on hundreds of blogs, podcasts, etc for mentions of your company but they have recently implemented  real time notifications. Radian6 will now send an email alert or an im notification every time something very relevant about your company is posted.

Radian6 not only picks up what is being said about your company but also who is saying what and by weighing the influence that that person has on the online community they can give your company the right type of information on whether to engage that user or not. This gives your company a leg up on determining what conversations to respond to, like which ones are having more if an impact on your brand online. Not only do they help in this way but they also provide an internal dialogue box to allow for people in your company to discuss these notifications immediately online and work through the online program. 

Finally, one other major tool that Radian6 uses is that is allows blog comments to be indexed. As Dave Fleet discusses in his blog, it would be very useful to know what people are saying online about your brand in conjunction with another competitor’s brand. Radian6 now allows for this to happen because it allows for Radian6 users to have the option to index blog comments from blogs that do not necessarily mention them. So as a tool of measurement Radian6 is one of the best out there.

2 Comments leave one →
  1. davidalston67 permalink
    March 11, 2009 11:00 pm


    Thanks for the Radian6 shoutout. And great job in summing up our value proposition and our new features.

    David Alston

  2. March 12, 2009 2:36 pm

    Hey Kendall,

    Thanks so much for the great post and overview of Radian6. We really appreciate feedback from folks like you and Dave about what’s working for you, and where we can continue to make the platform better for you. Really appreciate your taking the time to give your readers a walkthrough, and please reach out anytime.

    Amber Naslund
    Director of Community | Radian6

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