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Not just another company review…

March 20, 2009

Not sure if utilizing a company is right for your business? Well there are several companies that provide pretty useful tools that are really good at measuring social media. In this post I would like to share a really interesting blog post by Katie Chatfield, the director of strategy at the white agency, that lists many useful measurement tools. I would like to expand on this by sharing my thoughts on a few of these tools.

First is, socialmention*. This company is a “social media search engine”, meaning that it combs through blogs, podcasts, Twitter, YouTube, comments, etc. for mentions of your company or products. The unique thing about this search is that it does all this in “real time” meaning that it reorganizes all the data as its so that you are constantly updated on everything being said about your company. To make use of this real time function without having to re-search every few minutes, socialmention* allows you to set up email alerts or an personalized RSS feed. Just to try it out, I typed in my name to see what results would show up and sure enough my latest blog entry was at the top of the list followed by all the other latest mentions of my name in social media.

Next, lets look at Trendpedia. This tool is a little different in that it lets you search for “trends” in blogs. This is interesting to me because unlike a lot of other tools out there it lets a company search for topics that have an interest to them or are related. I see a lot of usefulness in this because it opens up a whole new way to finding audiences that may be interested in your company or might being saying something about you that you were unaware of.

These are just two of the tools on the list that have great potentials to anyone trying to analyze their online reputation or influence. In my next post I will look at a few others that I think are pretty cool.

2 Comments leave one →
  1. Colleen McCarron permalink
    March 23, 2009 3:04 am

    What cool tools for measuring social media! I like the idea of socialmention and how it reorganizes the data for updates. This can save a company so much time sorting through google results for the company name; now they can just check socialmention to see what is being said about them. The Trendpedia seems pretty useful too – especially for us doing these blogs. We can see what is being talked about in blogs and maybe recent posts. Companies may be able to use this to see what people are talking about and what publics to target when creating products or services. I really like these tools and I hope you fill us in on other ones you come across!

  2. Elaine Bussjaeger permalink
    March 29, 2009 6:41 pm

    I went to Edelman’s Digital 101 seminar this weekend and part of what we did was learn how to manually search for what bloggers were saying about a company using Google’s blog search. After doing that I realized how time consuming this would be to sit there and come up with search terms, read all of these blogs and log them on your own. It made me realize how useful something, like socialmention* would be to aggregate the results for you. It also made me realize how important it is to know what bloggers are saying about your company, because those messages are out there and if one person takes the time to write about it on their blog, most likely more people feel that way too.

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