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Not just another company review…part deux

March 27, 2009

In my last post I discussed a few websites that provided some really interesting tools for social media measurement. Since Katie Chatfield’s blog has so many other useful resources on it, I thought it would be useful to review a couple more in my next few posts.  

A few weeks ago I wrote a post about Nielsen’s Buzzmetrics services and today I am going to talk about their service called blogpulse. They advertise this service as a “window to the blogosphere” and rightly so, as it does do just that. It allows for people to search what is being posted on and commented about on blogs. This tool is quite useful because not only does it allow you to search for specific topics and trends within blogs but they also provide daily blog stats that share how many blogs are out there and which ones have recently updated. They also provide very useful blogger profiles that analyze top blogs and their activity and relative influence on the web.

Upon doing a quick search for “social media measurement” (the topic of this blog of course), blogpulse found 3253 blog posts that were related to the topic the most current of which was discovered within six minutes of my search. It’s obvious how useful this tool could be to someone who is trying to track what is being said about his or her company or brand online. They can quickly search for some of the most up to date postings about their company. I think that this tool is quite valuable to those interested in measurement because it is simple and easy to use and provides some really useful results. What do you think about blogpulse? Would it be useful to your company or interests in measurement?

3 Comments leave one →
  1. Lauren Hensel permalink
    March 27, 2009 7:23 pm

    I think blogpulse is a very smart idea for a company to use. If there is a quick and easy way to search through all the clutter that is on the internet and be able to find what is being said about your company, who wouldn’t want to use it? By doing this, companies could see what the buzz is about their company and quickly figure out how to respond on their blog or website. However, I do not own or run a company so I cannot give a definitive answer for them. I would use this idea if I were asked about it by my superior at work though.

  2. Colleen McCarron permalink
    March 30, 2009 1:10 am

    Blogpulse sounds like a great resource for companies to utilize. I’ll bet you found a lot of resources to help with your future posts! I think we talked a little about this in class but the benefits of this resource are obvious. It can track who is talking about the company on the web and respond to anyone saying anything harmful. It is also useful for finding out trends that may be related to the company, such as products or new ways of conducting business. It’s a more interactive kind of newsfeed.

  3. Jessica Goodman permalink
    March 30, 2009 3:03 am

    Blogpulse is truly a good resource for any company looking to measure where they stand within the blogosphere. From the positive information posted about a company to the negative opinions and conversations taking place about a company’s product or services, blogpulse offers an easy way for companies to find what they are looking for quickly, and react in a timely manner if needed. What is also nice about blogpulse and the services and stats that they offer is that it also provides a way for companies to understand, using actual numbers and statistics, how popular and vast the blogosphere is, hopefully convincing them to begin using blogs as a medium in which to connect with its publics both internally and externally.

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