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So in conclusion…

April 6, 2009

So we have established that social media measurement should be a topic of great interest to any company that is looking into using social media technologies to communicate with its stakeholders. Understanding what things like who is saying something about your company, what they are saying, and how many people are receiving that message should be really important to understanding what types of problems your company may be facing, or even just how well you are doing, is very important to the success of any business. With the development of social media, it has become much easier for companies to reach out to and hear what their stakeholders have to say. 

So far we have looked at companies and tools that facilitate this process of understanding how well a corporations social media campaigns are working as well as what their constituents are saying about them. Some companies like Radian6 and Biz360 provide tons of tools and support to a business and help them understand what is being said out there in the blogosphere and other online communities. There are basic tools like Technorati and socialmention* that allow anyone to conduct a general search on specific topics of interest being discussed and what are the most popular blogs. 

We have also looked at a few of the ways to analyze the data that we get from measuring social media. Like understanding the concept of ROI and learning what parts of social media campaigns are working. So I will leave you readers with this slideshow I found from Pop Labs SEM Workshop, which does a great job of giving just the basic overview of what social media is, does, how to measure it, and why its important.

2 Comments leave one →
  1. April 6, 2009 7:33 pm

    Hi Kendall,

    Thanks for the Radian6 mention, and for passing along the slideshow. Some good tidbits in there that can help companies and social media evangelists communicate about why listening and engaging in these online channels is so important.

    Amber Naslund
    Director of Community | Radian6

  2. protobuilt permalink
    April 8, 2009 3:49 am

    Great post and thanks for including a mention about Social Mention in your list. Thought I’m not sure if I would describe it as “basic” – we prefer to think of the search portal as “singular”, “focused”, and “accessible”. You can jump in and out.

    Enjoyed your slideshow as well.


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